BRANDINGweb designThe Devine Alchemist
Corinne Devine came to us with a vision of her own: to launch The Devine Alchemist, a cannabis consulting business built on years of hands-on experience in product formulation and operations.
She had the name, the foundation, and years of hands-on knowledge—but she wanted help building a brand that didn’t just look good, it felt like her. Something experienced and grounded, with just a dash of magic. The ask was for a visual identity and website that could hold the full nuance of her work: thoughtful, intentional, and unmistakably her.
WHO ARE THEY?
The Devine Alchemist is a cannabis product formulation and operations consulting business led by Corinne Devine, a biochemist with over seven years of experience in cannabis operations across multiple states. The company offers services including fractional COO support, compliance strategy, and product development consulting.
FORGING THE BAA-RAND
We set out to design a brand and digital presence that would capture Corinne’s depth of knowledge and grounded, slightly mystical approach.
The goal was to create a visual identity that felt strong but magical—refined without being cold, intuitive without being literal. Inspired by how classic fantasy books use typography to quietly set a tone, we crafted a logo system that felt confident, elevated, and a little witchy.
We moved away from overused symbols like the Seed of Life and leaned into a semi-custom typographic mark, accented with a subtle sparkle motif drawn from the original brand. The result is a system that feels cohesive, expressive, and unmistakably her.
WHAT WE DID:
Logo Design
Visual Identity System
Website Design + Build
Brand Voice & Copywriting
BEFORE
AFTER
LOGO DESIGN
We created a logomark that balances clarity with quiet mysticism—an all-type logo with just the right amount of sparkle.
We moved away from overused symbols like the Seed of Life and leaned into a semi-custom typographic mark, accented with a subtle sparkle motif drawn from the original brand. The result is a system that feels cohesive, expressive, and unmistakably her.
The typography is strong but not stiff, customized to create a sense of flow and intention. The subtle sparkle elements nod to transformation and alchemy, while the overall mark holds together with polish and restraint.
VISUAL IDENTITY SYSTEM
We built a visual system that feels as thoughtful and grounded as Corinne’s work—structured, intentional, and flexible enough to grow with the brand.
The updated palette improves contrast and accessibility while reinforcing the brand’s earthy-meets-ethereal tone. Typography was refined to balance clarity with quiet confidence, and we introduced subtle graphic elements—like sparkles and soft textures—that echo the brand’s alchemical spirit without overexplaining it.
WEBSITE DESIGN & BUILD
We designed and built a custom Squarespace site that feels immersive, confident, and easy to navigate—mirroring Corinne’s consulting style.
The site balances clarity with mood, offering just enough atmosphere to invite curiosity while staying focused on the core services. Visuals and copy were developed side by side to create a seamless tone throughout: grounded, knowledgeable, and quietly compelling.
Visit the site: thedevinealchemist.com
FINAL PRODUCT & RESULTS
Through a collaborative and an integrated creative approach, we crafted a strong, cohesive brand identity for The Devine Alchemist, as well as a dreamy digital experience for potential clients.
Corinne launched The Devine Alchemist with excitement and confidence, ready to attract her dream clients from day one.
Visit the site: thedevinealchemist.com
