BRANDINGweb designFound Poetics Copy House
Our own head copywriter, Ehlayna, came to us with a big idea of her own: to launch her own studio, Found Poetics Copy House.
She had the vision, the name, and the positioning—but she wanted a visual identity and web presence that could hold the nuance and depth of what she offers: clinical-grade clarity paired with poetic resonance. The ask was for something clean but soulful, structured but human.
WHO ARE THEY?
FPCH specializes in helping founders, creatives, and technical experts express their ideas with clarity, beauty, and precision. From biotech pitch decks to brand messaging for poets, the studio excels at making the complex digestible—and the brilliant legible. At its core, FPCH is about helping people find the right words and the right container for their big, unwieldy ideas.
FORGING THE BAA-RAND
We set out to design a brand and digital presence that would mirror the clarity and care Ehlayna brings to her work.
The goal was to create a visual system that didn’t shout, but instead invited—thoughtfully composed, intentionally spare, and rich with subtle personality. Everything needed to feel considered, intelligent, and just a little bit poetic.
WHAT WE DID:
Logo Design
Visual Identity System
Website Design + Build
LOGO DESIGN
We created a logomark that merges refinement and tactility—clean type paired with a custom block-printed paperclip icon.
The paperclip nods to editing, process, and care, while its fingerprint-like texture grounds the brand in the personal and poetic.
VISUAL IDENTITY SYSTEM
We built a brand system with a neutral yet warm color palette, intentional typography, and a flexible type stack that works beautifully across layouts.
WEBSITE DESIGN & BUILD
We designed and developed a custom Squarespace site that balances negative space with strong typographic rhythm.
The site’s architecture is clear and welcoming, with thoughtful scroll animations and visual pacing to support deep content without overwhelming the reader.
Visit the site: foundpoetics.com
FINAL PRODUCT & RESULTS
Found Poetics Copy House launched with a brand and website that feels like an extension of its founder: articulate, grounded, and a little bit tender.
The site invites visitors into a calm, focused reading space where they can understand both what FPCH does—and why it matters. It’s a container worthy of the content it holds.
Visit the site: foundpoetics.com
“Laura is a dream creative partner. She is always willing to try something new, to push your brand in unexpected directions, to collaborate and dream bigger with you.”
You’ll get to roam through your imagination with an expert who can point out all of your best ideas — and have fun doing it. Laura’s playful and expansive creative vision grounds Lamb & Dagger’s approach, making it the go-to choice for anyone looking to build their dream brand.
